Whys and Hows on Bulk Email Marketing
Bulk Email Marketing is currently considered to be one of the most effective ways to sell products and services online. If do not you send out bulk emails now, you should definitely consider adding this powerful marketing weapon to your arsenal of selling techniques. Why is bulk email marketing so popular nowadays? Very simple - it's inexpensive, it's easy, and it works!
So what is bulk email marketing? Well, as the name implies, it is sending out a large number of emails in order to market your products or services. What's the difference between spam and bulk emailing? I'm not even going to go there, I will just ask a different question - what is the difference between smart bulk email marketing and dumb email marketing? If you think that bulk email marketing means buying a CD with 16 million e-mails for twenty bucks, you will be very disappointed by dismal results of your marketing campaign. For about past six months I've been getting weekly messages from some company in South Korea. I don't speak Korean, never been to Korea, so this is a great example of stupid bulk e-mail marketing - I can't even read these emails. You do need to make sure that the recipients of your emails will be able to understand you. Geotargeting (targeting certain geographical area) is also very important. If you sell mountain bikes in California, why market to people in Montana?
If you don't have your own mailing list, you can purchase it. There are quite a few companies that gather e-mails and they can sell you a list that will sell your products for your. For example, if you sell photo equipment, they can pick only e-mails of people who subscribe to photography newsletters, work professionally in this field, or selected photography as their hobby, when filling out a questionnaire. After you obtained a mailing list, you should think about the format and the content of the e-mail you are about to send.
Now your very important decision is the software you will use to send e-mails. We recommend AA Bulk Mailer and here is why:
- Internal SMTP server. This one is very important, since it saves you a lot of time and nerves. You can't just send out thousands of e-mails from your ISP e-mail account. First, it will take hours. Second, your account will be shut down the same day. Third, it's just impractical.
- Support for text and WYSIWYG HTML format. This feature is standard nowadays, but nevertheless very important, since the research shows that messages sent in HTML format are more effective. Wizards and onsite tips make you quickly understood and make all easily.
- Support recipients list linking to Access/Excel/SQL Server etc databases. Most of other mass mailing software only support text format recipients lists, while AA Bulk Mailer can support most popular databases (via ADO connection). You can preview data in files and databases.
- Sending highly personalized emails to different recipients. AA Bulk Mailer allows you to send personalized email to each recipient in your mailing list by using variables ("merge fields"); and it even allows you to send different/personalized attachments and images to different recipients in the same mailing list.
- Unicode and perfect global language support. You don't need to understand language encodings. Be it European, Japanese, Arabic, Chinese or Hebrew, AA Bulk Mailer is intelligent enough to choose the best appropriate charset and encoding scheme for your message. This will help you much on world-wide email marketing campaign.
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AA Bulk Mailer - Best Mass Mailing software for Direct Email Marketing and Email Campaign
| HTML email newsletter delivery, bulk mailing and mass mailing, email marketing campaign - With AA Bulk Mailer, this splendid personalized email marketing software, you can accomplish these tasks with ease. AA Bulk Mailer is very fast, fully customizable and easy-to-use. This powerful and user-friendly email-merge software allows you to send out customized press releases, prices lists and any kind of text or HTML documents to your customers. More...
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Excellent Mass Mailing Tool for Email Marketing
