Buying and renting mailing lists
The difference between buying and renting is that if you rent a mailing
list, you don't actually get the list of email addressess. Instead, your message
is sent by the company, which provides this service. Renting is often cheaper,
and it works great, if you don't have to send e-mails to the same addresses
repeatedly (some email marketing campaigns become effective only after repeated
mailings).
So where do you get the lists? You can use any search engine (Google,
for example) and type in "buy email lists", "rent mailing lists",
etc. You have to be very careful with the results you get. For example, you
will see advertisements from companies like http://www.email2success.com/
($29.95 one time fee for 500,000+ emails monthly) or http://75.johnrecommends.com/
(the same price for 75 million emails). An average list costs about $50 for
5000 e-mails (if it's a targeted list), so these companies are basically a
fraud. They probably do sell you real email addresses. These are most likely
lists from free email providers from 1997, with less then 1% valid e-mails.
So what should you do? Contact email marketers or mailing list brokers. Here
are some addresses:
But what if you don't want to contact the brokers or e-mail marketing companies
in order to get access to e-mail addresses? Simply contact the owners of ezines
and newsletters and offer them to buy or rent their e-mail base. Ezines and
newsletters provide the best opportunity for the marketers. They usually cover
a specific topic (highly targeted audience) and feature active email addresses.
The best way to select an appropriate ezine is to browse through a directory.
These are the best directories:
Select 5-10 newsletters that fit you best. Subscribe to each to make sure
these are active ezines that are interesting to read, not promotional newsletters.
Then contact the owners, explaining who you are and what you want. Inquire
about how many subscribers the ezine or newsletter has and make your offer.
After you agreed upon a price, pay for 1000 e-mails and test run your marketing
campaign. If you are satisfied with the result, purchase the complete list
of subscribers or rent it.
|
Excellent Mass Mailing Tool for Email Marketing
